What is the average expense on advertising and promotion for fortune 1000 businesses?
average not helpful, because range broad.
there businesses make huge profit margins, such soft drink , beer brewers, , products indistinguishable competition. have gigantic advertising expenses, because (1) can afford them, product 90% profit, , (2) it's way build market share, products neither necessities nor noticeably different. suspect coca-cola , coors spend 30-50% of income on advertising.
there class of companies make unique , necessary products sell informed , motivated buyers. don't need hardly advertising @ all. example, power utilities, phone companies, aircraft manufacturers, , like. spending pennies on advertising.
quoting average of 15 25% not particularly illuminating. varies much.
how money big business (fortune 1000) spend on advertising , promotion each year?
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