Volkswagen Beetle History, Mission, Strategy from 1930-1960 [need links]?
volkswagen beetle, known volkswagen type 1, economy car produced german auto maker volkswagen (vw) 1938 until 2003. used air cooled rear engined rear wheel drive (rr layout). on 21 million beetles produced in all.
in 1950s, more comfortable , powerful european small cars, having been designed sustained high speed on autobahn, , became longest-running , most-produced automobile of single design. remained top seller in us, rear-wheel drive conventional subcompacts refined, , replaced front-wheel drive models. success owed extremely high build quality, , innovative, eye-catching advertising. beetle car benchmark both generations of american compact cars such chevrolet corvair, , subcompact cars such chevrolet vega , ford pinto. german equivalent , counterpart morris minor, renault 4cv, citroen 2cv, fiat 600, saab 92, , volvo pv444 immediate post-war european economy cars. 1948 citroen 2cv beginning of switch front wheel drive european manufacturers in 1960s , 1970s. volkswagen among last change golf. beetle 13 ft (4.0 m) long , mini 10 ft (3.0 m), had similar interior space[citation needed].
car known käfer, german word "beetle", popular english nickname originates. not until august 1967 volkswagen corporation began using name "beetle" in marketing materials in us. previously, had been known either "type 1" or vw 1100, 1200, 1300, 1500, or 1600 had been names under vehicle marketed in europe; numbers denoted vehicle's approximate engine size in cubic centimetres. in 1998, many years after original model had been dropped lineup in of world (production continued in mexico until discontinued, officially on 9 july 2003), vw introduced "new beetle" (built on volkswagen golf mk4 platform) bore visual resemblance original.
in international poll award of world's influential car of twentieth century beetle came fourth after ford model t, mini, , citroën ds.
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hello
need information volkswagen beetle's history, mission, strategy etc. cases helpful too. every information provide me helpful me. information should years 1930-1960. entering american market , etc.
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