The best UK universities for Advertising/Marketing and Brand management?
may in independent newspaper in august 2009
http://www.independent.co.uk/student/int...
see part @ bottom re star ;lecturers may
why it? strategy, strategy, strategy?that’s name of game if want become hotshot marketeer. whether you’re selling in commerce, charity or in public sector it’s getting people talking, getting products shifting, , calculating roi (marketing jargon return on investment) prove how essential are. , it’s putting right spin on things , locking corporate , media trends. if you’re ambitious go-getter creative ideas , ability talk talk, marketing you. oh , “marketing” in truest sense different beast sales jobs of cold calling variety, lot of companies try push on new graduates under guise of marketing. beware!
what's about? sales, advertising, management, finance, creative design , market research come under marketing umbrella. lead advertising , pr agencies, government departments, consultants or internal communications manner of businesses. corporations large , small need comms team. jobs paid, reflecting how important role has become businesses , governments. can expect cover topics such economics, accounting, psychology, law , statistics part of core course in first year. more specialised electives introduced in later years, dealing subjects such human resources, decision science, sales operations, advertising research , internet marketing. birmingham city university offers degree in marketing, advertising , pr; brighton university offers business management marketing, more niche qualifications such travel , tourism marketing and‘marketing food , drink; university of central lancashire offers fashion , brand promotion , marketing 4 year course; can degree in creative , professional writing/marketing @ university of east london. popular degree among newer universities , there 1,400 courses available 2010. older red brick institutions tend not offer marketing @ undergrad level, although newcastle, manchester , leeds among exceptions.
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students like? ambitious, focused , lively. intake equally split between sexes. popular course international students. “the majority of students young international males pretty reserved , keep themselves,” says 1 student.
how packaged? course focuses on practice theory. plymouth uses continuous assessment throughout , has 48-week industrial placement in third year. @ strathclyde, course taught , assessment mixture of essays, case studies, , reports, dissertation in final year. @ manchester emphasis less on lectures , more on case studies , seminars. in final year there wider range of options , can opt write dissertation in field of specialisation. assessment @ stirling 50 per cent coursework , 50 per cent exams.
how long degree? 3 standard ba or bsc (hons). 4 years if sandwich course year in industry or if you’re studying in scotland.
a-levels need? goes, part. strathclyde, ask maths.
grades? aab @ level manchester’s management (marketing) degree; strathclyde asks bbc; plymouth , aberystwyth ask minimum of 260 ucas points; birmingham city university asks 280 plus.
students say? “a marketing degree covers of challenging aspects in industry: researching, positioning, pricing , targeting product , specific market. while degree extremely interesting, learn how promote , sell goods bit repetitive,” says daniel williams, second year chemistry , management studies (incorporating marketing) student, @ bangor.
"the course offers broad spectrum of marketing areas study provided me solid grounding on base future career. industrial placement in third year invaluable , enabled me put theory practice," says charlotte liggins, studied @ plymouth.
interviewed? @ plymouth, places don’t interview.
keep off dole? yes, although marketing 1 of areas gets hit during recession. salaries potentially high , opportunities varied within wide spectrum of organisations.
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which is/are best uk university/ies ba in advertising/marketing , brand management?
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