What is an advertising treatment?

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hello, write treatments daily. treatment comes film industry, , "the big idea", or pitch. ad treatment come in varying forms, pitch internally account handler, or brand itself. project, product advertisment, campaign etc pitching. treatments pitches win, , others created directors, , other creatives outline ideas.

i have been set coursework write essay advertising treatment , advertising agency.. problem have no idea advertising treatment is, ideas appreciated.


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