Yahoo private data gathering disclaimer. What are they collecting on us?

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yahoo! collects personal information when register yahoo!, when use yahoo! products or services, when visit yahoo! pages or pages of yahoo! partners, , when enter promotions or sweepstakes. yahoo! may combine information have information obtain business partners or other companies.

when register ask information such name, email address, birth date, gender, zip code, occupation, industry, , personal interests. financial products , services might ask address, social security number, , information assets. when register yahoo! , sign in our services, not anonymous us.

yahoo! collects information transactions , of our business partners, including information use of financial products , services offer.

yahoo! automatically receives , records information computer , browser, including ip address, yahoo! cookie information, software , hardware attributes, , page request.

yahoo! uses information following general purposes: customize advertising , content see, fulfill requests products , services, improve our services, contact you, conduct research, , provide anonymous reporting internal , external clients.

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this disclaimer on email web page yahoo:

copyright © 1994-2010 yahoo! inc. rights reserved. terms of service - copyright/ip policy - guidelines
notice: collect personal information on site.

collecting?
how data can keep "forever?"


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